1THE CONVERSATION
A customer asks ChatGPT
For example: “What project management software would suit a team of ten?” They use the conversation to compare products, features and prices.
✚ CHATGPT ADVERTISING · NEW ZEALAND
Run ChatGPT Ads for your business.
We run ChatGPT Ads as part of a wider strategy across AI SEO, SEO and Google Ads, with custom landing pages to improve the customer experience and help turn more clicks into enquiries and sales.
Part of Catalyst Digital’s wider digital marketing services.
Available to eligible NZ advertisers, subject to approval.
What should I check before replacing my hot-water cylinder?
Ask a qualified plumber to assess your setup:
- Capacity: match your household’s needs.
- Options: compare running costs.
- Quote: include installation and removal.
ILLUSTRATIVE EXAMPLE · FICTIONAL ADVERTISER
01 / 03 · PLUMBING
Ads are separate from the answer. Format and placement may vary.
“project management software for a small team”
“carry-on luggage for frequent travel”“simplest inventory tool for a growing business”“boutique hotel in queenstown with parking”“online course to learn xero”“best desk setup for a small home office”
“carry-on luggage for frequent travel”“simplest inventory tool for a growing business”“boutique hotel in queenstown with parking”“online course to learn xero”“best desk setup for a small home office” 01 — HOW IT WORKS
How ChatGPT Ads work.
Your business can advertise in ChatGPT while people research products and services. A sponsored placement links them to your website, where they can learn more, enquire or buy.
2YOUR AD
Your business appears in a sponsored placement
ChatGPT can show a relevant ad beneath its response, with your ad copy and a link to your website. The placement is labelled Sponsored and is separate from the answer.
3THE CLICK
They visit your website to take the next step
Someone interested in your offer clicks through to a product or landing page, where they can enquire, book or buy. Campaign and website tracking help measure those actions.
Paid advertising and appearing organically in an AI answer are different things. We can help you understand which work fits your goals.
02 — OUR APPROACH
How we manage your ChatGPT campaigns.
We handle campaign planning, setup and ongoing optimisation. Before any spend, we agree what you’re advertising, who you want to reach and how we’ll judge the results.
- 01
Plan your campaign.
We check your eligibility, agree the products or services to advertise, choose the target market and set the budget and goals with you.
- 02
Build your ads and landing-page journey.
We write the ads, configure the campaign and its context hints, and review the pages people will land on. We agree how enquiries or purchases will be measured before launch.
- 03
Manage, measure and improve.
We review spend, clicks and conversions alongside the quality of your enquiries or sales. We use those findings to refine the ads, campaign settings and landing pages.
03 — WHO IT’S FOR
Anywhere people research
before they buy.
B2B software
Decision-makers comparing tools, features and workflows.
E-commerce
Shoppers researching products and comparing their options.
Business services
Businesses looking for consultants, agencies and operational support.
Education & training
Learners choosing courses and professional training.
Travel & hospitality
Travellers comparing accommodation and planning their trips.
Home & lifestyle
Customers researching furniture, homewares and everyday purchases.
These are examples to explore. Category restrictions, market availability and business suitability are checked before recommending a campaign.
04 — THE WIDER PICTURE
ChatGPT Ads, backed by a wider search strategy.
We usually run ChatGPT Ads as part of our wider agency services, including AI SEO, SEO and Google Ads. We build custom landing pages around your campaigns to give customers a better experience and help turn interest into action.
Speak to us about the right combination for your business. We’ll build on what’s already working and focus on the areas with the most room to improve.
SEARCH ADVERTISING
Connect with people searching for what you offer.
Google Ads can play a different role from ChatGPT advertising. We look at your search campaigns, landing pages and business goals to help each channel do a useful job.
- Campaign structure and targeting aligned with your offer.
- Ads and landing pages that follow through on the same message.
- Reporting connected to leads, customers and commercial outcomes.
✚ GOOGLE ADSILLUSTRATIVE EXAMPLE
CAMPAIGN PERFORMANCE SAMPLE DATA
From click to enquiry.
See campaign activity alongside website enquiries.
■ Clicks■ Enquiries
WEEK 01WEEK 06WEEK 12
Illustrative dashboard. Not client performance data.
SEARCH & DISCOVERY
Help people find and understand your business.
Useful content, clear business information and a technically accessible website support discovery across search and AI experiences. We identify where your content can better answer the questions customers ask.
- Technical accessibility and search foundations.
- Service and decision content backed by your expertise.
- Search and AI referral tracking, with clear limits on what it shows.
✚ SEO & AIILLUSTRATIVE EXAMPLE
?What should I compare in project management software?
Compare task planning, reporting, integrations and pricing. A useful comparison guide explains those trade-offs with clear examples.
SOURCESYour guide ↗Product documentation ↗
AI VISIBILITY TRACKING SAMPLE DATA
Google AI
ChatGPT
Gemini
Claude
Example visibility across a fixed set of questions.
Illustrative answer and tracker. Mentions and citations are not guaranteed.
WEBSITE EXPERIENCE
Carry the conversation through to your website.
The page people reach should answer their questions and make the next step easy. We connect the ad message with clear content, credible evidence and a straightforward enquiry or purchase experience.
- Design around the decisions your customers need to make.
- Fast, accessible pages with clear service and product information.
- Forms, conversion paths and measurement that work together.
✚ WEBSITESILLUSTRATIVE EXAMPLE
PEOPLE SEE
YOUR BUSINESS ☰
A clear offer.
An easy next step.
ServicesOur work
SEARCH ENGINES READ
{"@type": "Organization","name": "Your business","url": "https://example.com","description": "What you offer, who you help and where you work."}
✓Speed
✓Accessibility
✓Clear content
✓Easy enquiry
A clear experience for visitors, with structured information for search.
05 — CLIENT REVIEWS
What clients say
about Catalyst.
Feedback on Catalyst’s wider agency work.
“Alex and his team are extremely skilled and knowledgeable. What sets them apart is their client focus and transparent communication throughout.”
Neil RidleyThink Tutors
“Alex is brilliant to work with, both flexible and responsive, and a great communicator. He's incredibly knowledgeable, detail-oriented and scientific in his approach, which means that it's easy to see tangible results.”
MaddyBy Miles
“Working with Alex and the team at Catalyst Digital has been a game-changer for our business. From day one, they've been responsive, professional, and genuinely committed to understanding what makes our business tick.”
StuRefine Health
CATALYST CLIENTS
06 — THE AGENCY BEHIND GPT ADS
Meet Catalyst Digital.
The agency behind GPT Ads.
GPT Ads is part of Catalyst Digital. We bring search, advertising and website work together around the questions that matter to your business.
01 How customers find you.
02 What helps them choose you.
03 What happens after they get in touch.
Alex Murray
Matt Caldwell
07 — GET IN TOUCH
Tell us about
your business.
Speak to us about ChatGPT Ads as part of your wider marketing. We’ll look at your AI SEO, SEO, Google Ads and landing pages, then recommend the right mix to improve the customer experience and get more from your budget.
Your ads, search visibility and landing pages.
Working towards the same business goals.
08 — QUESTIONS
Straight
answers.
A clearer picture of the opportunity, before you decide what to do next.
Talk it through with us ↗Can NZ businesses advertise on ChatGPT now?
New Zealand is listed as an available advertiser country. Businesses still need to meet account, verification and advertising-policy requirements. We can help assess whether your business is suitable.
Does an ad make ChatGPT recommend my business?
No. Ads are labelled sponsored placements and are separate from ChatGPT’s answer. Appearing organically in answers or citations is a different area of work.
How does targeting work?
Campaign settings and context hints help guide where an ad may be relevant. They don’t work exactly like Google search keywords or guarantee specific conversations. Available geography and audience options need checking for your campaign.
What does ChatGPT advertising cost?
Your total cost includes media spend and the work to plan, manage and measure the campaign. We’ll discuss those separately. A useful test budget depends on your offer, objective and the evidence needed to make a decision.
How will we know whether it’s working?
We agree what matters before starting—such as qualified enquiries, purchases or acquired customers—and plan the measurement around it. Platform reports, website analytics and your sales records can tell different parts of the story.
Do we need SEO, Google Ads and a new website too?
Not necessarily. We usually run ChatGPT Ads alongside services such as AI SEO, SEO, Google Ads and custom landing pages. The right mix depends on your goals and what’s already working. We’ll recommend where to focus; you don’t need every service or a new website to get started.
Can every business use ChatGPT Ads?
No. Category and market restrictions apply, and commercial suitability varies. If the channel isn’t appropriate, we can discuss whether another service is a better fit.
Can you guarantee visibility in AI answers?
No. SEO and AI visibility work can improve the quality and accessibility of information about your business, but platforms decide which sources and answers they show.
Platform information checked 6 September 2026.
Let’s work out where
ChatGPT Ads fits.
Speak to us about your goals and your current marketing.
We’ll help you work out where ChatGPT Ads can add value.